The new drug of the century: Junk Food

The struggle with preventing and controlling obesity is nothing new. In Singapore, more and more people are having health problems even before they reach obesity. It doesn’t take an obese person to be unhealthy in today’s times. An average sized person who eats badly, can be inviting a host of physical problems very quickly in the near future.

Some of the main reasons people cite as to why they are not as food conscious as they should be, points at the lack of time in their lives. Processed, packaged foods are much faster to prepare and requires almost no washing up after, according to busy working adults. It seems like convenience is the key to the choice of foods these days. 

Apart from convenience in preparation, taste could be a factor in buying these junk foods, as they often contain high sodium and sugar levels. Working adults aren’t the only ones consuming more junk food, it seems that children are exposed to consuming junk in younger ages and in larger amounts in recent years.

Researches have found that burgers, chips and sausages have built the human brain into craving more sugar, salt, and fat laden foods as our taste buds adapt. It is found that overconsumption of high calorie foods actually trigger an addiction-like response in the brain that is similar to that of drugs.

A three year research on rats have presented “the most thorough and compelling evidence that drug addiction and obesity are based on the same underlying neurobiological mechanisms”.

The rats were divided into three groups. The first were fed healthy amounts of food to eat, the other was given restricted amount of junk food, while the third had unlimited amount of junk food. The third group, as you would imagine, got fat very quickly and started bingeing.

Apparently, eating junk food registers as ‘pleasure’ in the brain, and the more they ate over time, the larger the quantity it takes in order to reach the same amount of ‘pleasure’ registered by the brain. The brain practically got immune to the intake of junk food, and needs more to reach the same ‘high’ it felt the first time, just like drug addicts. This pretty much sums up the act of overeating, and may very well be the cause of obesity.

The addiction to junk food, whether we acknowledge it or not, has even been compared to the famous tobacco history, as smoking was not always admitted as a health risk especially the misinformation through advertising and marketing by the large companies.

However, not everyone thinks the research results are enough. Lobbyists for food industries insists there’s no such thing as a food addiction. Richard Adamson, consultant for the American Beverage Association said, “I have never heard of anyone robbing a bank to get money to buy a candy bar or ice cream or pop.”

Well, yeah sure, those people are too busy getting fat and stuffing their face with foods to do that, in case you didn’t notice, Mr Adamson.

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