Everyone knows smoking is bad in today’s times. But why are people still smoking? I don’t believe the reason is due to lack of awareness in the dangers from smoking as there are many adverts and campaigns around that talks about that, even the packets of cigarettes themselves have pictures and labels of warning. You still see young people smoking like it’s something cool. If the campaigns and education on smoking being bad are effective, we shouldn’t be seeing this at all. So where is the new contributor of misinformation, that smoking is good, coming from then?
Most advertising and product placements are in television and movies. Maybe 10 years ago it would be strange to have so many adverts in a single show, but today, you cannot avoid adverts even if you want to. They are not only in television and movies, there are everywhere on the street, on websites, on your phone, on newspapers, and especially in music videos. One can only be led to believe that such product placements work, that’s why these advertising methods have prevailed over the years.
Now, when it comes to smoking, many governments have openly admitted it is bad. But do they stop or remove the tobacco industry? Nope. The tobacco industry is a very rich and powerful one, maybe that’s why. Outside of anti-smoking campaigns and adverts, there are movies and television shows that reaches the mass public regularly. Television is there 24 hours a day, everyday of the week. Movies are no longer something that is a treat, people have access to movies any time and every where they want. So is it that surprising to think the media is indirectly sending messages that smoking is fine?
When you think of movies with people who smokes in it, what kind of characters come to mind? It’s usually the bad guys, cool, aloof characters, lone rangers, the very misunderstood underdog character in the movie right? With young children to teenagers, those characters appear cool and enable teenagers to relate to themselves. These kids, with minds susceptible to what they are exposed to, often grow up accepting smoking as a character trait rather than a health risk. It is only when they get older that they are exposed to the information on bad effects smoking have on the body. But because the knowledge of smoking as a bad thing comes later in their understanding of that activity, it becomes harder to change their perception on it.
Educating children on the bad effects of smoking is the responsibilities of parents, not the country, I agree with that. However, how is all the educating in the world going to work if the media keeps portraying smoking as nothing harmful? To some, the difference is distinct between entertainment you see on television and in the cinema, but to children, they see both as one.